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Why People ‘Like’ on Facebook

January 11, 2011 Leave a comment

How to win friends and influence customers.

Interesting article on what people expect or hope when they follow a company on facebook.

1. 40% want to receive discounts and promotions
2. 37% want to show support for the brand/company to others
3. 36% hope (want) to get free samples, a coupon (a.k.a. freebies)
4. 34% want to stay informed about the activities of the company
5. 33% want to get updates on future products
6. 30% want to get updates and information on future sales
7. 27% like to get fun and entertainment out of it
8. 25% want to get access to exclusive content
9. 22% mentioned they were referred by someone to follow this brand/company
10. 21% want just to learn more about the company

Read the full article.

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Categories: Social Networking